Just a decade ago, the mall food court was the single best place to be at almost any time of the week. Unfortunately, that equation is changing fast, and the world of shopping malls may never reflect the once great stature it had for years. While a few malls have managed to survive the tough times, finding the secret that will keep your mall alive isn’t going to be an easy task. One thing that will certainly help, though, is creating a fun, social atmosphere within your food court. These tips can help.
Contemporary Tables and Chairs: The right place to sit is one of the most important things you can provide for your mall guests, and the tables and chairs you choose have a lot to do with that. The lunchroom style seating of yesterday just isn’t going to work in this environment any longer. Instead, go with comfortable, bright choices that will make customers feel like they should be there again and again.
Banquet seating: Mall food courts can be great places to hold events as well. From children’s birthday parties to mall store employee events, offer some group gathering spaces that may help to attract a bit more business to your mall, then don’t forget to advertise it.
Bar Seating: Some customers just want to get in and out of the mall quickly while grabbing a bit to eat, and that’s where bar style seating can really come in handy. Make certain you provide plenty of options like these to help not only make the most of your space, but also to give consumers plenty of choices too.
Vertical Landscaping: Don’t just think tables and chairs as you redesign your food court. Instead, think about the atmosphere too. Lots of light is a must and potted plants may prove helpful as well. You may even want to go with a water feature, a fireplace, or even a small stage for local bands.
No matter which choices you decide to integrate into your environment, the key is getting guests to linger as long as possible. The more they want to stay in your food court, the more likely it is that they’ll want to revisit the mall again and again, and maybe make a few purchases while they’re there!