A Better Experience in the Grandstands

Seating is one of the most important aspects when it comes to purchasing a ticket to your favorite event. The last thing you want customers to do is complain about the fact that they paid money for a subpar seating experience. Usually, there are a few reasons that the seating experience is less than stellar – but being prepared for these objections means you can build a better grandstand.

Discomfort is the primary factor in customer complaints. Of course, no one expects a bleacher seat to be the height of comfort. But there are many options that can make the experience more pleasant, such as superior materials and craftsmanship. Additional seating, such as upholstered backs and other comfort features, can make the experience even more pleasant. Your clients will spend a lot of time in this seating – it should be the best it can be.

Sight lines are another key feature. No one wants to pay top dollar for a ticket and not be able to accurately see what is going on or have access to a visual aid like a jumbo-tron. Take the sightline into consideration when you are designing your seating. Even the cheap seats need a reason to come to the venue. No one wants to pay money for a ticket and stare at a column for most of the time!

Don’t overlook the need to make your clients feel special. Higher paying customers expect to receive an experience that is more valuable than a bleacher seat. Seating is one of the ways an upscale customer judges an event. Whether this means covered seating, box seating or other options, find a way to create an elite clientele who can take advantage of preferential seating in order to generate investment for years to come.

With a few key factors in mind, you can build a better grandstand that leads to an outstanding customer experience!